Nov 22
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One Way to Set B2B Content Apart from the Rest? Actively Promote It Creating higher quality B2B content was seen as the top way to differentiate it, with coverage of unique topics that competitors aren’t covering coming in second, followed by conducting active promotion that extends beyond publishing and distribution — three of numerous findings contained in recently-released B2B content marketing report data. MarketingCharts Social Media Trends 2023 [Hootsuite Report] 42 percent of organizations with more than 1,000 employees work with influencers and creators, while only 28 percent of smaller businesses with under 100 workers do, according to Hootsuite’s newly-released annual social trends report
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B2B Marketing News: B2B Content Promotion, Social Trends Report, LinkedIn’s New Guide, Gender Bias Study, & AI Changes Creative Work